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December 28, 2019

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I'm a huge fan of LinkedIn. Of the top social media platforms, it was exclusively created for business and professional purposes. The people and information that you find on the platform are generally more credible than what you would fin...

December 21, 2019

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As 2019 is quickly coming to an end, many people are pondering what their new year's resolutions will be. What there weight loss goal is? How they want to eat better or exercise more? How they want to save money? What new skills they what...

October 29, 2019

I'm not a fan of cowboy movies. It is not something you will ever hear of me doing in my spare time. But from indirectly watching them during childhood as my grandparents were perched in front of the black and white television, I understand enough about the cowboy heyd...

July 5, 2019

There are countless brands that made epic marketing failures recently. They received 'Fs' when it comes to diversity and inclusion and an avalanche of social media backlash. Just in case you missed the ads or products, here's a few; the Pepsi commercial featuring Kenda...

June 2, 2019

TCM Branding Quick Read

"Think of your LinkedIn profile as a never ending story that you are always adding to and editing."

                                                            ~ Clarene Mitchell...

May 23, 2019

TCM Branding Quick Read

A conversation with my husband this morning about my upcoming birthday reminded me of how different my life is now that I am an entrepreneur. I was never a real big holiday person, some having more being to me than others. My birthday of course w...

May 20, 2019

TCM Branding Quick Read

Social media success for businesses is dependent upon marketers establishing a solid base of followers comprised of their target market(s). Once this is done, the business must provide quality and consistent content to establish trust and maintai...

May 19, 2019

TCM Branding Quick Read

One of the great features of LinkedIn is that you can always track the level of engagement of your activity. If you are not already routinely doing this, it's good practice to incorporate doing so.

For your regular posts, you can see the overall n...

May 16, 2019

TCM Branding Quick Read

Have you ever Googled yourself? If not, this is a habit you should adopt starting TODAY!

A key part of owning your brand is knowing what is out there about you. It is not simply just knowing what is on your social media pages, but also what is on...

May 15, 2019

TCM Branding Quick Read

No matter if you are a student, job seeker, recruiter, entrepreneur, or professional (at all levels)...engagement is key on LinkedIn. The platform is all about networking. The more people Like, Comment and Share your posts, the more you increase...

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